At Cherish Wild Bird Food we care about our birds as much as you do. Feeding birds in our gardens is a great way of helping them locally but isn’t enough to protect them on a national and global scale, that’s why we established Cherish with a single principle at its core.
Everything we sell helps to support conservation; from the protection of habitat in Britain to preventing species in far-flung places from becoming extinct.
We’re working with and supporting as many conservation charities as we can to provide you with a great choice of bird foods and other products as well as a way of supporting conservation every time you order so together we can cherish everyone’s birds.
As well as our support for conservation we work hard to bring you the best quality wild bird food we can at a fair price. We don’t expect you to pay extra for supporting conservation.
BirdLife International is the world’s largest nature conservation Partnership. Together they are 120 BirdLife Partners worldwide – one per country – and growing.
Driven by a belief that local people, working for nature in their own places but connected nationally and internationally through a global Partnership, are the key to sustaining all life on this planet. This unique local-to-global approach delivers high impact and long-term conservation for the benefit of nature and people.
BirdLife is widely recognised as the world leader in bird conservation. Rigorous science informed by practical feedback from projects on the ground in important sites and habitats enables them to implement successful conservation programmes for birds and all nature.
Birdlife believe that their actions are providing both practical and sustainable solutions significantly benefiting nature and people.
The BirdLife Preventing Extinctions Programme is counteracting an increasingly diverse array of threats to birds by delivering conservation action – underpinned by science – where it is most needed. In a collaboration of rigorous science, practical conservation, innovative fundraising and wide-ranging communication, the BirdLife Preventing Extinctions Programme aims to deliver something ground breaking: preventing the extinction of another bird species. The programme is implemented by the BirdLife Partnership working with whoever is best placed to help a particular species.
Cherish Wild Bird Food are proud to be Birdlife Species Champions, our Cherish wild bird food range below helps you to support BirdLife International by donating 5% od sales to the BirdLife Preventing extinctions Programme.
The British Trust for Ornithology (BTO) is an independent charitable research institute combining professional and citizen science aimed at using evidence of change in wildlife populations, particularly birds, to inform the public, opinion-formers and environmental policy and decision-makers.
Their long-term monitoring data on the status of UK birds sets the standard worldwide for understanding the effects of environmental change on wildlife. Over 40,000 volunteer birdwatchers, in partnership with professional research scientists, collect high quality monitoring data on birds and other wildlife.
The BTO have a broad range of surveys for volunteers to participate in, from weekly counting of garden birds, through monthly winter counts of waterbirds, and sampling of breeding birds across the UK. You can read more about the BTO at www.bto.org.
At Cherish we understand how valuable the BTO’s work is so we’re giving 5% of all our sales of the Ernest Charles BTO endorsed wild bird food range to the BTO to help support their research.